OPPO is a leading smartphone manufacturer in the world producing great mid-range to budget smartphone options. OPPO recently announced its partnership with The Championships, Wimbledon from All England Lawn Tennis Club (AELTC).
As a Chinese manufacturer, the phone company has tried to extend its brand on to the western shores. So, it has conducted different marketing and branding campaigns to establish its brand. Previously, OPPO had partnered with FC Barcelone as its official mobile phone partner. Moreover, the company is also a mobile phone partner with the International Cricket Council (ICC).
OPPO has now extended its influence in the world of sports by forging this new partnership with The Championships.
“We are thrilled to announce we are the first Asian partner of The Championships, Wimbledon. The Championships have a strong synergy with our brand values of prioritizing innovation and design in our products. We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally.”
-Brian Shen, VP, OPPO
The five-year agreement begins for The Championships from the year 2019. OPPO aims to use the influence of the Wimbledon brand to grow its presence across the UK and Europe. This shows OPPO’s plans for a long-term investment in the western markets. As an additional upside AELTC can grow its reach of Wimbledon in China.
The Championships, Wimbledon history
Known simply as “Wimbledon,” The Championships is the oldest of tennis’s four Grand Slams, the only major still played on grass, and one of the world’s highest-profile sporting events. Organized by the All England Lawn Tennis Club (AELTC) and based in London, Wimbledon has been a global sporting and cultural institution since 1877.
OPPO Phones in Wimbledon
The company will use OPPO Find X and the Reno phones during the branding of OPPO and Wimbledon partnership. The collaboration will feature select photos taken on the OPPO phones getting featured in Wimbledon photo gallery. OPPO will present a Breakthrough Award to honor exceptional young players competing at Wimbledon. This is a kind gesture to foster the growing tennis talents in The Championships by the OPPO Championships tennis partnership.
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