Xiaomi has quickly grown to become a popular choice among users for a decent smartphone regardless of the budget they have. The phone company has grown inside and outside of China and has seen massive success with its mid-range Redmi series of smartphones. Recently, Xiaomi announced that it has become the no. 1 smartphone brand in Nepal based on the IDC’s latest worldwide quarterly mobile phone tracker, Q1 2020 report. So officially, Xiaomi becomes No.1 Smartphone Brand In Nepal. Their success can be attributed to its solid lineup of smartphones and prices along with solid sales and customer service.
Xiaomi Becomes No.1 Smartphone Brand In Nepal
The company jumped up in the latest standing of smartphone brands in Nepal for the first time, making it the no. 1 brand for the first quarter of 2020. The company was followed up by Samsung and Vivo. These two brands are market giants by themselves launching several smartphones suitable for Nepali market. Recently, Samsung’s Galaxy M series phones and Vivo’s V-series smartphones have offered great value and features. However, Xiaomi’s Redmi series of smartphones have become a favorite for the Nepali consumers.
The market shares for the leading smartphone brands in Nepal according to IDC’s report are:
- Xiaomi – 30.9%
- Samsung – 18.6%
- vivo – 12.3%
- OPPO – 10%
- Lava – 5.3%
Xiaomi also had two out of the top five smartphones in Q1 2020 according to the report. The Xiaomi Redmi Note 8 was the leading smartphone in the list, while the Redmi 8 followed in the second place.
“We are so grateful for the immense love and support we have received from our Mi Fans, who have believed in us every step of the way. The journey since our start here has been a humbling experience and I truly believe we will become an even bigger part of people’s lives with our commitment to gain our users’ love and trust through best specs, highest quality and honest pricing.”
– Sourabh Kothari, Country General Manager – Nepal, Xiaomi
Xiaomi Nepal Activities
Xiaomi Nepal recently partnered with Daraz.com, a shopping site, to sell its smartphones with special offers during the festive seasons. The company witnessed a massive interest in its smartphone offerings online and offline. The retail network also expanded with more than 900 offline partners and 350 Mi Preferred Partner shops in Nepal.
The company’s widespread sales and customer service network is also beneficial for the customers to quickly troubleshoot any problems with their Xiaomi smartphones.
Xiaomi has taken a lead after so long, however it will be hard to keep it in the long run. So we expect better smartphones and sales offers to keep the customers enticed with the brand that is Xiaomi.
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